Jive Live Entertainment has come a long way since its humble beginnings in a small kitchen in Santa Monica. Founded by Julio Garcia II, a young entrepreneur with a vision to bring people together and create meaningful experiences, Jive has grown into a major player in the Los Angeles event production industry.
Over the years, Jive has produced more than 300 events, including live shows, concerts, festivals, races, conferences, and private parties for top brands like Red Bull, the Los Angeles Dodgers, and Nike. Julio has also partnered with non-profits like A Place Called Home, Arts in Action, and Wings for Life to raise tens of thousands of dollars for worthy causes.
One of Julio’s proudest achievements is the creation of the New Year’s Race, the first night-time road race in downtown Los Angeles. Since 2012, this annual event has attracted runners from over 24 countries and raised thousands of dollars for non-profits.
Julio Garcia II, the owner and President of Jive Live Entertainment, is a true champion of excellence and growth. He is always looking for ways to make a positive impact and inspire others to do the same. That’s why he is now championing the cause of “Latin Excellence,” a movement designed to help young entrepreneurs succeed in today’s competitive market. Through Latin Excellence, Julio hopes to share his knowledge and experience with the next generation of business leaders, helping them to realize their full potential and make a meaningful impact on the world.
Throughout its journey, Jive Live Entertainment has always been driven by a deep appreciation for the support and opportunities it has received. Julio and the team at Jive are grateful for every experience and every person who has helped them along the way. They look forward to continuing to grow, learn, and give back in the years to come.