CASE STUDY #1 “NFL PLAY FOOTBALL FAMILY FESTIVAL 2022”

Super Bowl LVI, Los Angeles 2022
Through the LASEC Business Connect program, Jive Live Entertainment was selected to produce the NFL Play Football Family Festival in Boyle Heights - a signature event bringing the excitement of Super Bowl LVI directly into the heart of Los Angeles communities. This high-profile activation demonstrated our ability to execute complex, multi-stakeholder events while delivering meaningful community impact.

Project Highlights

  • Successfully managed 3,000+ attendees in a community setting
  • Coordinated 15+ NFL talent appearances and activities
  • Integrated 20+ local vendors and community organizations
  • Executed full event production including staging, sound, and security
  • Delivered event under strict NFL brand guidelines

Key Achievements

  • Zero safety incidents with large youth attendance
  • 100% compliance with NFL production standards
  • Exceeded expected attendance by 25%
  • Featured on NFL Network and local media
  • Created lasting impact in Boyle Heights community

Legacy Impact

  • Established strong relationship with LASEC
  • Created blueprint for community sports events
  • Strengthened ties with local organizations
  • Demonstrated ability to execute NFL-level events
  • Set new standard for community engagement
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Production Elements

  • Custom-built football skills zones
  • Professional staging and sound system
  • Multiple entertainment areas
  • Food vendor management
  • Full security and crowd control
  • Health and safety protocols
  • Transportation coordination
  • Community outreach program

Stakeholder Management

  • NFL Events Team
  • LASEC Leadership
  • Local Government Officials
  • Community Organizations
  • Media Partners
  • Security Agencies
  • Local Vendors
  • Celebrity Talent

CASE STUDY #2 “MLB WORLD BASEBALL CLASSIC CHAMPIONSHIP”

World Baseball Classic Fan Festival, Los Angeles 2017

Selected by Major League Baseball to create the ultimate fan experience at the World Baseball Classic, Jive Live Entertainment transformed Dodger Stadium's exterior into an immersive baseball celebration that captured the international spirit of the tournament. Our production showcased our ability to operate within an iconic venue while managing high-volume crowds and diverse cultural activations

Project Highlights

  • Managed 25,000+ attendees over multiple tournament days
  • Coordinated international cultural performances and activities
  • Created interactive baseball skills zones and fan experiences
  • Operated within strict MLB venue guidelines
  • Seamlessly integrated sponsor activations

Key Achievements

  • Exceeded attendance targets by 30%
  • Zero operational incidents
  • Successfully managed multiple language requirements
  • Created engaging content for social media platforms
  • Maintained consistent crowd flow during peak times

Legacy Impact

  • Established relationship with MLB International
  • Created template for multi-cultural sporting events
  • Demonstrated large-scale venue management capabilities
  • Set new standards for fan engagement
  • Built foundation for future baseball partnerships
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Production Elements

  • Multiple entertainment stages
  • Interactive baseball activities
  • International food village
  • Cultural performance areas
  • Sponsor activation zones
  • Professional sound systems
  • Full venue management
  • Multi-language signage and staff

Stakeholder Management

  • Major League Baseball
  • Dodger Stadium Operations
  • International Team Delegations
  • Corporate Sponsors
  • Food Vendors
  • Entertainment Acts
  • Security Teams
  • Media Partners

CASE STUDY #3 “NBA ALL-STAR 2026 ANNOUNCEMENT”

Intuit Dome, Inglewood 2024
Jive Live Entertainment transformed an active construction site into a professional NBA press conference venue, showcasing our ability to overcome unique challenges while maintaining the highest production standards. The event required us to create a complete illusion converting a concrete floor into what appeared to be a finished basketball court through innovative design solutions, all while ensuring the safety and comfort of high-profile attendees.

Project Highlights

  • Transformed construction site into broadcast-ready venue
  • Created custom floor wrap replicating NBA court design
  • Integrated 20+ local vendors and community organizations
  • Coordinated multiple stakeholders in an active construction zone
  • Delivered seamless press conference experience

Key Achievements

  • Successfully hosted 200+ media personnel
  • Zero safety incidents in construction environment
  • Broadcast-quality lighting and sound
  • Flawless live stream execution
  • Created viral-worthy reveal moments

Legacy Impact

  • Strengthened relationship with LA Clippers
  • Demonstrated ability to transform challenging spaces
  • Set new standards for construction site events
  • Built trust for future Intuit Dome projects
  • Established reputation for innovative solutions
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Production Elements

  • Custom floor wrap design and installation
  • Broadcast-quality staging
  • Professional lighting grid
  • Multi-camera setup
  • Press risers and media areas
  • Audio distribution system
  • Construction site safety protocols
  • Climate control solutions

Stakeholder Management

  • LA Clippers Organization
  • NBA Representatives
  • City Officials
  • Construction Teams
  • Media Organizations
  • Security Personnel
  • Broadcast Partners
  • VIP Guests
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CASE STUDY #4 “RED BULL SOAPBOX RACE LOS ANGELES”

2009-2025 Legacy Production Partner
As Red Bull's trusted production partner for their iconic Soapbox Race in Los Angeles, Jive Live Entertainment has consistently delivered one of the brand's most significant consumer events, drawing 50,000+ attendees to Downtown LA. Our long-standing relationship spanning multiple successful races (2009, 2011, 2017, and upcoming 2025) demonstrates our ability to execute complex, large-scale events while maintaining the highest standards of safety and spectator experience.

Project Highlights

  • Managed 50,000+ attendees in downtown urban environment
  • Constructed custom race course meeting strict safety standards
  • Coordinated 40+ competing teams and their unique vehicles
  • Managed comprehensive city-wide permit process
  • Executed full broadcast production requirements
  • Delivered multiple festival zones and viewing areas

Key Achievements

  • Zero major safety incidents across all events
  • Consistent 100% permit compliance
  • Successfully managed downtown street closures
  • Integrated 30+ brand activations per event
  • Generated extensive media coverage
  • Maintained perfect safety record with extreme sports elements

Legacy Impact

  • Established gold standard for Red Bull events
  • Created replicable event management system
  • Built strong relationships with city authorities
  • Developed expertise in extreme sports events
  • Set industry benchmarks for safety protocols
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Technical Execution

  • Advanced timing systems
  • Multi-camera broadcast setup
  • Large LED screens throughout course
  • Professional sound systems
  • Custom lighting installations
  • Event command center
  • Real-time scoring system
  • Live stream capabilities
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Production Elements

  • Custom race course design and construction
  • Multiple entertainment stages
  • Comprehensive event infrastructure
  • Multi-zone crowd management
  • Broadcast coverage setup
  • Emergency response systems
  • VIP hospitality areas
  • Complex traffic management plan
  • Advanced communication systems

Stakeholder Management

  • Red Bull Global Events Team
  • City of Los Angeles Departments
  • LAPD and Emergency Services
  • Local Business Communities
  • Media Partners
  • Corporate Sponsors
  • Celebrity Judges
  • Community Organizations
  • Transit Authorities
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CASE STUDY #5 “GRAND PARK DTLA SIGNATURE EVENTS”

New Year's Eve LA & 4th of July Celebrations

As a trusted production partner for Gloria Molina Grand Park, Jive Live Entertainment has played an integral role in transforming Downtown LA's signature holiday celebrations into world-class events. Our decade-long partnership with The Music Center demonstrates our ability to consistently deliver complex, large-scale public celebrations while managing multiple stakeholders and maintaining the highest safety standards in the heart of Los Angeles.

Project Highlights

  • Managed 50,000+ attendees at each event
  • Coordinated comprehensive downtown street closures
  • Orchestrated multi-agency safety protocols
  • Executed complex perimeter security build-outs
  • Managed multiple vendor relationships
  • Delivered consistent success across 10+ years

Key Achievements

  • Zero major incidents across all events
  • Streamlined multi-agency approval process
  • Created efficient crowd flow systems
  • Established trusted relationship with city agencies
  • Consistently exceeded attendance projections
  • Maintained perfect safety record

Legacy Impact

  • Established new standards for public events
  • Created replicable security protocols
  • Built strong civic partnerships
  • Developed expertise in urban celebrations
  • Set benchmark for downtown events
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Operational Excellence

  • Comprehensive event command center
  • Real-time communication systems
  • Advanced crowd monitoring
  • Integrated security protocols
  • Efficient load-in/load-out procedures
  • Weather contingency planning
  • Multi-agency coordination
  • Detailed documentation systems
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Production Elements

  • Complex perimeter infrastructure
  • Multiple entertainment zones
  • Advanced security systems
  • Crowd flow management
  • Vendor village coordination
  • Emergency response protocols
  • Multi-block street closure management
  • VIP area build-outs
  • High-end production oversight

Stakeholder Management

  • The Music Center Leadership
  • City of Los Angeles Departments
  • LAPD and Emergency Services
  • Multiple Vendor Teams
  • Entertainment Acts
  • Food & Beverage Partners
  • Media Organizations
  • Community Groups
  • Transit Authorities
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What Our Clients Are Saying

Jive Live Entertainment LLC

El Grito was a tremendous success! Thanks to Jive Live’s expertise and dedication, we were able to create a truly memorable experience for our community. Their collaboration helped us bring thousands of residents together in celebration of Latino Heritage Month, fostering unity and cultural pride. From large-scale productions to a special televised broadcast on Telemundo during the pandemic, Jive Live has been instrumental in making this event possible year after year. Thank you for your unwavering support!

Monica Rodriguez

Los Angeles City
Councilwoman, 7th District
Jive Live Entertainment LLC

We are so grateful to have Jive Live as part of our Dodgers Foundation family. Partnering with Jive Live ensures quality, seamless, effective fundraising and program events that leave a significant, positive impact on our supporters and beneficiaries. The team takes great pride in their work which results in high-quality events with measurable success!

Nichol Whiteman

CEO
Los Angeles Dodgers Foundation
Jive Live Entertainment LLC

Jive Live has been an invaluable partner, seamlessly integrating with our brand teams across every aspect of event execution. From stage design and technical production to experiential activations, consumer engagement, product marketing, and artist relations, they bring a level of expertise that elevates every project. Not only did they play a key role in the Red Bull Soapbox Races over the years, but they also successfully managed the Batalla Series, an event with deep cultural impact for the Latino community. Their ability to execute with precision while understanding the heart of our brand makes them a true extension of the Red Bull family—giving our events wings!

Harold Rodriguez

Head of Marketing
Red Bull North America

Event Insights & Trends

Clients