Built to Create

Jive Live Entertainment started in a small Santa Monica kitchen with a big vision—bringing people together through unforgettable experiences. Founded by Julio Garcia II, we’ve grown into a major force in the Los Angeles event production industry.

Creating Unforgettable Experiences

Shaping Iconic Moments

From high-energy festivals to corporate activations, we've crafted events that leave a lasting impact. We've also worked with non-profits like A Place Called Home and Wings for Life, raising thousands for important causes.

Innovation in Motion

We created the New Year's Race, the first nighttime road race in Downtown Los Angeles, drawing runners from 24+ countries since 2012. We're always pushing boundaries to create fresh, unforgettable experiences.

A Team That Delivers

Our crew of full-time pros, part-time specialists, and expert consultants are handpicked for their skill, creativity, and dedication. Together, we tackle any challenge and execute with precision.

Committed to Excellence

We're proud to work with some of the biggest names in Southern California, including the Los Angeles Mayor's Office and major sports teams. Our goal? To exceed expectations, build lasting partnerships, and set new industry standards.

Let's Create Something Unforgettable

Whether it's a concert, festival, or brand activation, we're ready to bring your event to life with bold ideas and flawless execution.

Connect With Us

Meet the Minds Behind the Magic

Julio Garcia II

President & Chief
Visionary Officer

Julio brings two decades of visionary leadership and hands-on event production expertise to every project. His unique blend of creative direction, technical knowledge, and cultural fluency has established him as a trusted partner for brands seeking authentic connections with diverse audiences.

Mayra Rojas Garcia

Director of
Events Innovation

Mayra combines strategic vision with meticulous attention to detail to transform complex client challenges into seamless experiences. Her exceptional ability to forge meaningful community partnerships and develop culturally resonant programming has been instrumental in elevating Jive Live's reputation for authentic, impactful events.

Lysette Jimenez

Production and Business
Operations Manager

Since 2019, Lysette has emerged as a powerhouse leader whose strategic vision and operational mastery drive Jive Live's flawless execution standards across all client engagements.

Eddy Zaint

Creative Director of Visual
Experience & Talent Relations

Since 2011, Eddy brings veteran industry leadership and artistic vision that elevates Jive Live productions to iconic status. His seasoned expertise in environmental transformation and deep connections across the entertainment landscape have been instrumental in shaping our company's distinctive visual language and talent partnerships.

Julian Yapkowitz

Production Coordinator

Julian manages the complex logistics behind our most challenging events, ensuring every technical element and timeline milestone is executed with precision and creative integrity.

Alexis de la Rocha

DIRECTOR OF TALENT & PERFORMANCE EXPERIENCE

Elevating every stage and empowering every voice—Alexis turns performance into purpose.

Gaby Soufo

Visual Storytelling Director

Gaby elevates JIVE LIVE productions through his exceptional film editing and content management, transforming raw event footage into compelling visual narratives that extend client impact. His keen eye for storytelling and technical mastery ensures our video content consistently captures the energy and emotion of live experiences for brands, non-profits and sports teams.

ADRIAN MORALES

Technical Production Maestro

Adrian ensures flawless execution across all JIVE LIVE events as our expert technical director, masterfully orchestrating audio, lighting, and video systems with precision and creativity. His extensive knowledge of production equipment and seamless problem-solving abilities provide the technical foundation that brings our creative visions to life for clients from the Clippers to Red Bull.