Countdown to LA28: Olympic and Paralympic Games Dates Announced
The countdown has officially begun. Los Angeles will welcome the world for the Olympic Games from July 14-30, 2028, followed by the Paralympic Games from August 15-27, 2028. As event production specialists deeply connected to Los Angeles’ cultural fabric, JIVE LIVE Entertainment is watching these developments with excitement and anticipation.
A Historic Return with New Significance
Los Angeles will make history as a three-time Olympic host (previously 1932 and 1984) and first-time Paralympic host. “Los Angeles will provide the perfect backdrop to host the biggest cultural, sporting and entertainment event in the world,” said LA28 Chairperson Casey Wasserman—a sentiment that resonates with our experience producing landmark events across the city’s iconic venues.
Having executed major productions at locations likely to serve as Olympic venues, from Dodger Stadium to Grand Park, we understand the unique energy that Los Angeles brings to global events. Our decade-plus history transforming these spaces for clients like the Los Angeles Dodgers, Red Bull, and the NFL has shown us how the city’s diverse cultural landscape creates unparalleled experiences.
Sustainability Through Existing Infrastructure
What sets LA28 apart from many Olympic hosts is its commitment to sustainability through using existing facilities. According to official announcements, the Games will utilize world-class stadiums and sports venues already present across the Los Angeles region, ensuring both environmental and fiscal responsibility.
This approach aligns perfectly with JIVE LIVE’s philosophy of respectful venue transformation. Throughout our history producing events at locations like the historic El Pueblo Monument and MacArthur Hotel, we’ve specialized in adapting established spaces while honoring their significance and character—creating exceptional experiences without unnecessary environmental impact.
Community Impact Already Underway
Perhaps most exciting is that LA28’s positive community impact has already begun, years before the opening ceremony. During a recent visit, International Olympic Committee President Thomas Bach and LA28 Coordination Commission Chair Nicole Hoevertsz observed PlayLA youth sports programs made possible by the IOC’s $160 million commitment to Los Angeles.
“This is already a significant Games legacy, making a difference in the lives of over a hundred thousand children,” Bach noted—highlighting how the Olympic movement extends far beyond competition to create lasting social benefit.
This commitment to community resonates deeply with our work at JIVE LIVE. From our partnerships with the Los Angeles Dodgers Foundation to our production of culturally significant celebrations like El Grito for the City of Los Angeles, we’ve always believed that the most meaningful events create positive impact that outlasts the occasion itself.
A Global Stage for Southern California’s Diversity
Five-time Olympic medalist and LA28 Chief Athlete Officer Janet Evans emphasized that “The LA28 Games will be unlike any other, showcasing the best of Southern California’s exceptional stadiums and world-class culture to athletes and fans alike.”
Paralympic swimmer Ileana Rodriguez added, “Southern California is one of the most inclusive and diverse places anywhere and I couldn’t be more proud to help host the world’s best athletes here in 2028.”
This celebration of diversity perfectly captures what makes Los Angeles an exceptional event destination. At JIVE LIVE, our production of cultural celebrations spanning from AFROPUNK to Dia de los Muertos has taught us how the region’s multicultural identity creates rich, authentic experiences that resonate worldwide.
Looking Ahead: Preparing for the World Stage
With the Games expected to feature more than 3,000 hours of live sport across 800 events in over 40 sports—welcoming approximately 15,000 Olympic and Paralympic athletes—the scale of LA28 will be unprecedented. But Los Angeles is uniquely prepared to deliver.
Having managed logistics for events drawing tens of thousands of attendees, from the NFL Play Football Family Festival to large-scale concerts and cultural celebrations, we at JIVE LIVE understand the complex coordination required for successful large-scale experiences.
As Los Angeles continues its Olympic and Paralympic preparations, we look forward to seeing how these developments create new opportunities for dynamic events across our city. The six-year countdown has begun, and the transformation is already underway.
Stay connected with JIVE LIVE as we continue to share insights on LA28’s impact on Southern California’s event landscape and culture.
