The Client: Wings for Life Foundation

The Idea:
To co-create a World Run that will anchor Southern California in a global phenomenon that supports spinal cord research and brings together 280,000 people across 193 nationalities. All participants step out simultaneously at 11:00 a.m. UTC (4:00 a.m. in California), regardless of where they are or where they’re from to create the Wings For Life World Run.

The Execution
Jive Live Entertainment produced, promoted and delivered a safe and secure run, attracting 3,000 registered runners, from the recreational participant to the most elite of athletes. Under Jive Live Entertainment’s expertise, runners enjoyed 100 kilometers of safe and secure streets in a route that covered urban and residential areas in Southern California.