The Client: Red Bull North America

The Idea: To co-create an homage to human ingenuity and showcase outrageous, human-powered soapbox dream machines to compete against the clock in a downhill race.

The Execution:
Jive Live Entertainment produced and delivered the Red Bull Soapbox Race – a branded Los Angeles staple that showcases some of the wildest street racing around. 100,000+ spectators, celebrity judges, local talent, top-notch audio/visual, 20+ restaurant vendors, and thousands of hay bales set the stage for 70 teams to showcase their creations through the twists and turns of Angels Point Road in Elysian Park.