The Client: A Jive Live Entertainment Signature Production

The Idea:
To create an experience where thousands of Angelenos come together to sweat and celebrate the new year by running together through the streets of Downtown Los Angeles at Night.

The Execution:
Jive Live Entertainment curated, produced and delivered a safe and secure night run looping from the iconic City Hall building and ending in Grand Park. 3,000 runners enjoyed entertainment along the way, and celebrated new beginnings with a finish line party complete with DJs, branded sponsor activations and a beer garden.