The Client: Los Angeles Dodgers and the Los Angeles Dodgers Foundation

The Idea:
To ignite the true blue spirit of Los Angeles with the Los Angeles Dodgers and its official charity the Los Angeles Dodgers Foundation.

The Execution:
Jive Live Entertainment created a variety of live experiences at the historic Dodger Stadium, from Viva Los Dodgers and Dodger Stadium Fanfest, pre-game activations with many stages, food and brand activations that rally 25,000 fans, to LA Dodgers 5k/10k charity runs that bring together 6,000 passionate participants, to specialty events in some of the stadium’s most exclusive spaces, including the Lexus Dugout Club, the Bullpen, and the Stadium Club. These co-creations have provided high-quality and memorable experiences that have fans and supporters returning season after season rooting for their favorite Blue Crew.