The Client: Hard Rock Cafe

The Idea:
To co-create a group run in the entertainment capitol of the world that brought together world-renown restaurant chain Hard Rock Café Hollywood and local non-profit organizations in support of youth homelessness and hunger.

The Execution:
“Imagine There’s No Hunger” became the rallying cry for thousands of runners participating in the Rockin’ Hard Rock Café 5k Race in Hollywood, CA. Jive Live Entertainment provided an experience for runners from start to finish, from the safe and secure 3 mile closure of Hollywood Boulevard, home to the world’s most iconic entertainment venues – including the TCL Chinese Theatre, El Capitan Theatre and Dolby Theatre’s – to the post run party at the famous Hard Rock Café Hollywood with a finish line celebration with food, beer garden and Live entertainment.