The Client: Red Bull Sound Select

The Idea: To co-create a multi-stage, multi-sensorial experience by bringing to life the inaugural West Coast AFROPUNK Fancy Dress Ball, headlined by Big Freedia, at the legendary The MacArthur Hotel (formally the Park Plaza Hotel), as part of Red Bull Sound Select’s 30 Days in LA.

The Execution:
The opulent Gothic-revival styled The MacArthur hotel became an AFROPUNK playground, where concert-goers roamed between two music rooms, multiple bars, patios and grand staircases in a cool strut only Angelenos can pull off. Jive Live Entertainment brought expertise in all areas of production – from multiple stage builds, sound checks, run of show, backstage elements, and talent relations for this sold-out experience.